Beginner’s Guide to Digital Marketing in construction – briefing

20 Apr 2015

Digital Marketing


The Beginner’s Guide to Digital Marketing and the supports available to construction companies in Ireland

A Briefing with Aspire Digital and Enterprise Ireland

28th April 2015

(This briefing is eligible for CIRI CPD)

Digital marketing is becoming an increasingly important means for all types of companies and traders to attract and secure business. Successful Irish companies are taking a strong interest in digital as they see this is where their customers and potential customers are.  

Unfortunately the growth in digital marketing hit Ireland just as the construction sector was facing a lengthy period of decline. The result is that the Irish construction industry is behind the curve when it comes to digital marketing.  

In an effort to help provide greater understanding and awareness about digitalmarketing to our members, the CIF has entered into a partnership with digital marketing specialists, Aspire Digital. Under this partnership a series of briefings on the various aspects of digital marketing will be organised and information material will also be distributed for your benefit.

Topics such as website development, email marketing and the use of the various social media platforms such as Facebook, Twitter and LinkedIn will all be covered. This service is being provided to our members free of charge.  


The first briefing event will be ‘The Beginners Guide to Digital Marketing and the supports available to construction companies’ which is taking place on Tuesday 28th April 2015. At this briefing, Aspire Digital will be joined by a representative from Enterprise Ireland who will give some insight into why they are supporting construction businesses in the use of digital marketing.  

This is the first briefing in an ongoing series, in co-operation with Aspire Digital

The April 28th briefing will cover the following:

Part 1: The beginner’s guide to Digital Marketing for construction companies
Michael Foley, Aspire Digital

Three steps to success online.
Step 1: How to build an effective website and get it working for your business.

  • What are the 5 essential elements of an effective website?

Step 2: How to promote your business online through Digital Marketing.

  • How to effectively advertise your business online.
  • How to get found on Google search.
  • How Social Media can work for construction companies – Facebook, Linkedin, Twitter

Step 3: How to generate new sales from your website.

  • How to convert strangers into recurring customers.  

Part 2: How Enterprise Ireland can help construction businesses via support available from the Internet Marketing Unit (IMU)
Dermot Reidy – Enterprise Ireland

1.        Funding for an e-Marketing Improvement Assignment
Under Enterprise Ireland’s Business Process Improvement Grant client companies can apply for grant support to undertake an e-Marketing Improvement Assignment. This support is designed to assist senior managers in client companies to maximise the opportunities presented by the Internet as a business development channel. Through the use of one-to-one training and action-based learning, consultants/trainers will work with clients to plan and implement significant strategic e-marketing projects. Interested applicants must contact their Enterprise Ireland Adviser to discuss. 

Download EI’s eMarketing Brochure for more information on eligible activities [pdf format].

2.        Measuring your Internet marketing maturity
The Internet Marketing Unit has developed a questionnaire to help clients to establish a baseline of their Internet Marketing activity. Download the Internet Marketing Maturity Questionnaire [word format] which covers a variety of information points and capabilities that will help clients to develop a clear understanding of their web presence and activity, as well as highlighting opportunities and weaknesses in existing Internet Marketing strategy.

3.        Information and Events
For updates, case-studies and events from the Internet Marketing Unit, be sure to subscribe to the Internet Marketing section of our BestConnected blog.

This briefing is specially for CIF members and will take place on Tuesday 28th April 2015 in CIF, Construction House, Canal Road, Dublin 6.  The briefing will run from approximately 8.30am to 9.30am. 

CPD – Those who attend the briefing will be eligible to claim 1 Structured CPD point under the CIRI CPD requirements.  
This is a free event but, like all CIF briefings, it will only proceed if sufficient numbers register to attend in advance. 

If you would like to register please email [email protected] 
Construction House, Canal Road, Dublin 6
Tuesday 28th April 2015

Programme (approximate times)           
8am:            Registration & Networking

8.30am:       Presentations by Michael Foley from Aspire Digital as well as Dermot Reidy of Enterprise Ireland

9.15am:       Q & A

Reserve a place
To reserve your place for the briefing please email Ruth Baily at [email protected].

About Aspire Digital
Aspire Digital is a Dublin based website development and digitalmarketing company that is the chosen affiliate digital partner of the CIF. Established in 2012, the Directors have over 40 years web development, commercial & IT Project Management experience. Aspire are approved Enterprise Ireland Web Developers and Digital Marketing consultants and have delivered 30+ projects in 2014. Clients include Dun Laoghaire Chamber of Commerce, The Irish Sales Institute and a range of Irish SMEs and professional services.  



About Michael Foley
Michael Foley is an expert commercial and IT professional with over 20 years-experience in private industry. Michael holds two professional post Graduate diplomas in Digital Marketing, a Post Graduate Certificate from Harvard University in Analytics and Social Media and is currently undertaking research on the return on investment of Social Media for SMEs in Ireland. 



About Enterprise Ireland

Enterprise Ireland is the government agency responsible for the development and promotion of the indigenous business sector – including the construction industry. Their mission is to accelerate the development of world-class Irish companies to achieve strong positions in global markets resulting in increased national and regional prosperity.

Through their extensive network of Irish and international offices, they work with their clients to assist them to compete and to grow.

About Dermot Reidy
Dermot Reidy is a Senior Development Adviser – specialising in Internationally Traded Services in the construction industry. Dermot has spent all of his working life in the construction industry and has specialised in the marketing of construction services, particularly in the international markets. His brief at Enterprise Ireland encompasses all aspects of the internationalisation of Irish construction services organisations and as a result he has developed CPD programmes with the RIAI, AECI and the CIF. 

Don’t delay, book your place for this briefing now by emailing [email protected]

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