At its heart, safety is not about new rules or complex systems. It is about leadership, culture, and people. Over the course of the campaign, we asked companies across construction to step back, examine their safety management systems, and, most importantly, talk to their teams. Honest conversations, reflective feedback, and an openness to listen can reveal far more than any report. Safety is lived on the ground, and the people delivering our projects often see the risks most clearly.

This year we have already been notified of six fatalities in the construction sector under NACE code F. That number already surpasses the five recorded in the whole of 2024. Most of these deaths were the result of falls from height, the single greatest risk in our industry today. The fact of the matter is even one fatality is one too many.

No one should leave for work in the morning with the prospect of not returning home.

That stark truth is why we are redoubling our efforts. We encouraged companies to use toolbox talks, step-down moments, external speakers, and other practical measures to get these messages across. The tools are there, what matters is that we use them, consistently and openly.