12 Feb 2021

In our latest guest blog, Azon discuss sales & marketing in the construction industry.

Construction might not be your first port of call when considering a new sector as a Sales or Marketing professional
However, stability in uncertain times is something that everyone seeks. The construction sector has proven itself to be robust throughout this pandemic with hiring levels and opportunities for progression still strong across the sector.

The outlook for the Construction industry remains positive with a healthy pipeline of both public and private work (particularly new homes) that will sustain the Construction sector over the next 5 to 10 years. The teams that support these infrastructure projects are made up of sales and marketing professionals. Is it in an industry that is often overlooked by graduates or seasoned professionals when considering new opportunities?

Sales professionals play key roles at each stage when securing tenders for these projects. There are fantastic opportunities on offer for Business Development Specialists required to develop new client relationships and generate leads, with Account Managers maintaining key client relationships. But there are also more Construction-specific roles on offer. Procurement Specialists and Buyers help companies secure materials and equipment at the best possible price-point, driving profitability across the business. These positions are generally available within the organisations that support the sector such as plant hire.

Sales and marketing professional types at desk
There’s a lot that happens off site in Construction, Sales & Marketing is a key component of that
On the Marketing side, general marketing personnel alongside PR & Communications Specialists are exceedingly important when telling the story of a company’s ongoing developments and building positive brand awareness. Again, in more niche, Construction-specific roles, those with a technical writing background or anyone experienced in bid writing will find themselves in high demand. With the amount of public infrastructure to be built in the near future, securing tenders will be a key priority.

It’s not just people moving into the industry that can take advantage of these opportunities. Those within Construction, who might want to transition off-site into a HQ-based job should consider the Sales & Marketing options. Who better to write that tender than someone who understands both the technical and commercial aspects of the project? Or, for those who’ve built strong professional networks and enjoy the challenge and pace of sales, a transition to a Business Development or Account Management role makes a lot of sense.

Construction is actively trying to diversify its workforce, in terms of both the skillset and background of those who work within it. Here at Azon, we have the largest construction recruitment team in Ireland, and together with our Sales & Marketing desk, we can help you find the right position in a sector you might not have expected to end up working in.

If you are interested in learning how your experience outside the construction sector might align please get in touch with Laura Murphy our specialist Sales & Marketing consultant at [email protected] or call 0860278070.

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